Your research report will be based on quantitative data, but it is important to consider any qualitative aspects of the case that may have an effect on the
outcome, as qualitative data often supports quantitative data and provides a more complete picture for the researcher. In this journal, you will have the
opportunity to explore the role of the qualitative aspects in your research before analyzing the quantitative data you will use to address your business problem.
Based on the information provided in the final project case study Maruti Suzuki India: Defending Market Leadership in the A-Segment, identify the data provided
in the case study that is qualitative in nature and can be used to help answer your research question. Select one or two tables of qualitative data and describe
how it will support answering the research question. Be specific; describe the data you plan to use (i.e., reference the table number and title) and how it may
help you to develop a research design (Milestone Two).
This is a private conversation between you and the instructor. Use the journal as an opportunity to familiarize yourself with the final project requirements and
case study.
Rubric
Guidelines for Submission: Submit assignment as a Word document with double spacing, 12-point Times New Roman font, and one-inch margins.
Critical Elements Proficient (100%) Needs Improvement (75%) Not Evident (0%) Value
Qualitative Data Identifies qualitative data that can
be used to inform research question
Identifies data, but data is not
qualitative or data cannot be
used to inform research question
Does not identify qualitative
data
50
Research Question Describes how qualitative data will
support answering the research
question, specifically how it may be
used to develop a research design
Describes how qualitative data
will support answering the
research question, but response
does not include specific details
about data or how it may be used
to develop a research design
Does not describe how
qualitative data will support
answering the research
question
50
Total 100%
