Question: In reviewing the background materials, identify and explain the common themes related to media literacy and marketing that can shape the opinions and behaviors of individuals. What guidelines can be developed in order to improve media literacy? Required Readings:
Aminulloh, A., & Dewi, S. I. (2019). A MODEL OF MEDIA LITERACY EDUCATION TO PREVENT THE NEGATIVE EFFECT FROM TELEVISION PROGRAMMES FOR TEENAGERS. International Journal of Communication Research, 9(1), 44-52. Retrieved from Proquest Central from the Touro Library
Crash Course (2018). Introduction to Media Literacy: Crash Course Media Literacy #1 [Video file]. Retrieved from https://www.youtube.com/watch?v=AD7N-1Mj-DU (10:37)
Crash Course (2018). Media & the Mind: Crash Course Media Literacy #4 [Video file]. Retrieved from https://www.youtube.com/watch?v=TAdkzxB4WFo&list=PL8dPuuaLjXtM6jSpzb5gMNsx9kdmqBfmY&index=5 (9:13)
Hobbs, R., Seyferth-Zapf, C., & Grafe, S. (2018). Using Virtual Exchange to Advance Media Literacy Competencies through Analysis of Contemporary Propaganda. Journal of Media Literacy Education, 10(2), 152-168. Retrieved from https://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1359&context=jmle
PBS (2019). The Vaccine War [Video file] https://www.pbs.org/video/frontline-the-vaccine-war/ (54:01)
Washington Post Live (2018). Dr. Brian Primack: ‘Empowerment and education’ crucial for media literacy in youth [Video file]. Retrieved from https://www.youtube.com/watch?v=4QBUFMH1_YA (3:41)
Optional Materials
Byron Sharp – The Science of Marketing (December 2010). [Video file] Retrieved from https://www.youtube.com/watch?v=d3Or0FkiIa0 (15:10)
Media Literacy Children Marketing (December 2016). [Video file] Retrieved from https://www.youtube.com/watch?v=z5GxMD8zSkI (5:38)
ŠUPŠÁKOVÁ B. (2016). Media education of children and youth as a path to media literacy. Communication Today, 7(1), 32-51. Retrieved from https://www.communicationtoday.sk/download/12016/SUPSAKOVA-%25E2%2580%2593-CT-1-2016.pdf
TEDx Talks (2013). Creating critical thinkers through media literacy: Andrea Quijada at TEDxABQED [Video file]. Retrieved from https://www.youtube.com/watch?v=aHAApvHZ6XE (7:02)
