Follow the example of Dodot Etapas (week 2) and estimate profitability (margin) of Básico & Private Label both for the company and channel partners . profitability (identify the worse-case scenario of where sales would come from, best-case scenario, and state the most likely scenario), market share, and on the brand itself. Which consumers benefit from the new product? Will they understand the value proposition of each of the 3 new product lines? Will channel partners want to carry this product? Why? would your recommend and why? (launch/not launch) and main support for it.
